GOODWOOD FESTIVAL OF SPEED 2017

Event Overview

The Goodwood Festival of Speed is a sensational and unique weekend in the British motorsport calendar. We delivered the BAC Mono Stand for the third consecutive year, where they reigned supreme after winning in their class on the famous Hillclimb.

The brief

Working for Goodwood Festival of Speed, we were briefed to deliver the exclusive invite only VIP Area and new customer zone.

Solution

A temporary structure was installed and fully graphic wrapped both internally and externally. This featured the main showroom, frontage and an outdoor seating space was to welcome visitors, featuring a selection of cars.

A special-edition Mono was on display with a futuristic design, which captured imaginations over the course of the week. Screens featured the journey of how the bespoke car came together and presentations from BAC’s recent trip to the Isle of Man.

We also designed and installed a full DJ set up, a bespoke bar and branded reception desk all complimented with lighting and sound.